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On The Road Again...
As a sales rep, I spend a lot of time driving. When Daylight Savings Time ends and sunset is before 5pm in Southern California, that...
Eyes On The Prize
Yesterday was National Financial Awareness Day and I thought it was pertinent to discuss this topic in the optical industry. Financial...
The #1 Biggest Instagram Mistake
If you've created created an Instagram account for your practice/optical shop and you're posting consistently- that's a great start!...
1 Simple Rule for Social Media
As either an optical rep or an optical shop, are you familiar with the 80/20 Rule? Unless you've done a ton of research, probably not....
Are Your Frame Boards Shoppable?
Even if you like to keep your optical shop very clean and without POP or visual merchandising, keeping your frame boards organized can go...
3 Easy Instagram Tips from The Glam Optometrist
First, I want to start out by saying that Dr. Ari Fartash, The Glam Optometrist, is not only making big waves in the optical community...
Real Queen's Fix Each Others Crowns
Since joining social media for work in the fall (and also since creating this website a few weeks ago), I have been AMAZED at the support...
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