As a sales rep, I spend a lot of time driving. When Daylight Savings Time ends and sunset is before 5pm in Southern California, that means I’m spending a good amount of time driving at night. As I’ve gotten older (and my vision has slowly started deteriorating), I’ve found myself not loving driving at night. As I’m driving, I’m constantly switching from looking ahead, to my mirrors, to my dash and sometimes shifting my focus so often causes my eyes to get tired quicker, parti

Yesterday was National Financial Awareness Day and I thought it was pertinent to discuss this topic in the optical industry. Financial Awareness Day is a great opportunity to gain some awareness of your finances, whether you are a rep, an optician, an associate optometrist or a practice owning optometrist. While an exact retirement amount does vary among individuals, the common amount that financial professionals suggest is $1 million to $1.5 million, or that your savings sh

If you've created created an Instagram account for your practice/optical shop and you're posting consistently- that's a great start! However, I'm shocked at the amount of optical shops making the biggest mistake possible on Instagram for a business: NOT HAVING YOUR LOCATION AND ADDRESS IN YOUR BIO. Wait, What?! Most of you are probably reading this and thinking, "Well duh," but what you probably don't realize is that there are far too many optical shops out there that not onl

As either an optical rep or an optical shop, are you familiar with the 80/20 Rule? Unless you've done a ton of research, probably not. The 80/20 Rule of social media marketing states that 80% of your social media posts should inform, educate, and entertain your audience, while only 20% should directly promote yourself or your business. This information can completely CHANGE your social media game. Seriously. Here's Why: For Optical Reps: I've had several reps tell me they hav

Even if you like to keep your optical shop very clean and without POP or visual merchandising, keeping your frame boards organized can go a LONG way. This isn't about visual merchandising (there will be more on that in future posts), this is about creating an easy shoppable experience for your patients. For example, I recently walked into 1 of my accounts and not only were my frames were all over the place, but ALL of their frames were everywhere. There was no rhyme or reason

First, I want to start out by saying that Dr. Ari Fartash, The Glam Optometrist, is not only making big waves in the optical community but is also a total doll! Her most recent article for Review of Optometric Business, lays out 3 super easy Instagram Posts to promote your practice or optical shop. With an Instagram following of over 44k, she knows a thing or 2 about social media marketing. Here are The Glam Optometrist's 3 types of IG posts that can remind current patients o

Since joining social media for work in the fall (and also since creating this website a few weeks ago), I have been AMAZED at the support from other women in the optical industry. Everyone is SUPER supportive and wants to see you succeed. There is room for everyone at the table (including men) and this is the first time I’ve felt that I’m not the only one who feels this way. I’ve worked in other industries and have rarely felt this kind of support and encouragement. Granted,