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On The Road Again...
As a sales rep, I spend a lot of time driving. When Daylight Savings Time ends and sunset is before 5pm in Southern California, that...
Eyes On The Prize
Yesterday was National Financial Awareness Day and I thought it was pertinent to discuss this topic in the optical industry. Financial...
The #1 Biggest Instagram Mistake
If you've created created an Instagram account for your practice/optical shop and you're posting consistently- that's a great start!...
1 Simple Rule for Social Media
As either an optical rep or an optical shop, are you familiar with the 80/20 Rule? Unless you've done a ton of research, probably not....
3 Easy Instagram Tips from The Glam Optometrist
First, I want to start out by saying that Dr. Ari Fartash, The Glam Optometrist, is not only making big waves in the optical community...
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