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Working From Home...

The Ultimate Optical Hashtag Guide

The Key to Happiness?

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Working From Home...

While I have worked from home for years, I've never worked from home quite like this. I rarely work 2 full days in a row at home because...

The Ultimate Optical Hashtag Guide

STOP USING #GLASSES AND #SUNGLASSES IN YOUR SOCIAL MEDIA CAPTIONS IMMEDIATELY! Read on to learn why... About Hashtags Instagram hashtags...

The Key to Happiness?

Since it's a new year and a fresh start for everyone- I wanted to get real with y'all for a minute. I don't go into my personal life very...

The Ultimate Optical Holiday Gift Guide

Wanting to give your staff a small token of appreciation in addition to a holiday bonus? Looking for something a little extra special to...

On The Road Again...

As a sales rep, I spend a lot of time driving. When Daylight Savings Time ends and sunset is before 5pm in Southern California, that...

The Ultimate Vision Expo Buying Guide

Happy Hump Day! In 2 weeks, I'll be on my way to Las Vegas for Vision Expo West and although I have about 20 million things to do before...

Eyes On The Prize

Yesterday was National Financial Awareness Day and I thought it was pertinent to discuss this topic in the optical industry. Financial...

Vision Monday Magazine Featured ME!

First, I would like to thank the Academy and congratulate all of the other nominees. Oh wait, this isn't that kind of thing. (Insert...

The #1 Biggest Instagram Mistake

If you've created created an Instagram account for your practice/optical shop and you're posting consistently- that's a great start!...

1 Simple Rule for Social Media

As either an optical rep or an optical shop, are you familiar with the 80/20 Rule? Unless you've done a ton of research, probably not....

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