May 20, 2019


About Hashtags

Instagram hashtags work by organizing and categorizing photo and video content. Using relevant, targeted hashtags on your posts and stories is still one...

January 3, 2019

Since it's a new year and a fresh start for everyone- I wanted to get real with y'all for a minute. I don't go into my personal life very often because I prefer to keep my work life and my personal life separate, but this applies to both. Disclaimer: I am by no means a...

November 21, 2018

Wanting to give your staff a small token of appreciation in addition to a holiday bonus? Looking for something a little extra special to give your best accounts? Need gift ideas for the optical person in your life?  I've got you covered with the first annual ULTIMATE O...

November 19, 2018

As a sales rep, I spend a lot of time driving. When Daylight Savings Time ends and sunset is before 5pm in Southern California, that means I’m spending a good amount of time driving at night. As I’ve gotten older (and my vision has slowly started deteriorating), I’ve f...

September 12, 2018

Happy Hump Day! In 2 weeks, I'll be on my way to Las Vegas for Vision Expo West and although I have about 20 million things to do before then, I can't wait! A lot has been happening over the last 2 months, (including Vision Monday featuring me in an article), and I can...

August 15, 2018

Yesterday was National Financial Awareness Day and I thought it was pertinent to discuss this topic in the optical industry.  Financial Awareness Day is a great opportunity to gain some awareness of your finances, whether you are a rep, an optician, an associate optome...

July 31, 2018

First, I would like to thank the Academy and congratulate all of the other nominees. Oh wait, this isn't that kind of thing. (Insert blonde shrugging emoji here.)

Seriously though, I know Vision Monday features lots of optical industry people, but I'm incredibly gratefu...

July 24, 2018

If you've created created an Instagram account for your practice/optical shop and you're posting consistently- that's a great start! However, I'm shocked at the amount of optical shops making the biggest mistake possible on Instagram for a business:


July 11, 2018

As either an optical rep or an optical shop, are you familiar with the 80/20 Rule? Unless you've done a ton of research, probably not. The 80/20 Rule of social media marketing states that 80% of your social media posts should inform, educate, and entertain your audienc...

June 20, 2018

Even if you like to keep your optical shop very clean and without POP or visual merchandising, keeping your frame boards organized can go a LONG way. This isn't about visual merchandising (there will be more on that in future posts), this is about creating an easy shop...

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"Are you going to post a January Instagram calendar? It's so helpful! By the way, I've gotten so many compliments on my IG feed. People think I'm having it done professionally. For the record, I would totally pay for the your calendar. Makes it sooo easy for me."

Dr. Michelle Ahumada