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Working From Home...

While I have worked from home for years, I've never worked from home quite like this. I rarely work 2 full days in a row at home because...

STOP USING #GLASSES AND #SUNGLASSES IN YOUR SOCIAL MEDIA CAPTIONS IMMEDIATELY! Read on to learn why... About Hashtags Instagram hashtags...

Since it's a new year and a fresh start for everyone- I wanted to get real with y'all for a minute. I don't go into my personal life very...

Wanting to give your staff a small token of appreciation in addition to a holiday bonus? Looking for something a little extra special to...

As a sales rep, I spend a lot of time driving. When Daylight Savings Time ends and sunset is before 5pm in Southern California, that...

Happy Hump Day! In 2 weeks, I'll be on my way to Las Vegas for Vision Expo West and although I have about 20 million things to do before...

Yesterday was National Financial Awareness Day and I thought it was pertinent to discuss this topic in the optical industry. Financial...

First, I would like to thank the Academy and congratulate all of the other nominees. Oh wait, this isn't that kind of thing. (Insert...

If you've created created an Instagram account for your practice/optical shop and you're posting consistently- that's a great start!...

As either an optical rep or an optical shop, are you familiar with the 80/20 Rule? Unless you've done a ton of research, probably not....