If you've created created an Instagram account for your practice/optical shop and you're posting consistently- that's a great start! However, I'm shocked at the amount of optical shops making the biggest mistake possible on Instagram for a business:
NOT HAVING YOUR LOCATION AND ADDRESS IN YOUR BIO.
Wait, What?! Most of you are probably reading this and thinking, "Well duh," but what you probably don't realize is that there are far too many optical shops out there that not only don't have their address listed, they either have no bio at all or just say something generic about providing eyecare services.
How is a potential new patient going to find you or know that you're nearby if you don't have your location listed?! How are your current patients going to find and follow you if they don't know where you are? As a consumer, if I come across any business (medical, shopping, etc) on IG and it has nothing listed about the location- I have absolutely no reason to follow it. People are lazy and are not going to seek out your location by going to your website (if you even have that listed) or googling you. Sorry, but that's just the way it is.