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Are Your Frame Boards Shoppable?
Even if you like to keep your optical shop very clean and without POP or visual merchandising, keeping your frame boards organized can go...
3 Easy Instagram Tips from The Glam Optometrist
First, I want to start out by saying that Dr. Ari Fartash, The Glam Optometrist, is not only making big waves in the optical community...
Real Queen's Fix Each Others Crowns
Since joining social media for work in the fall (and also since creating this website a few weeks ago), I have been AMAZED at the support...
National Sunglasses Day!
In 3 weeks and 5 days, National Sunglasses Day will be here. Have you started planning for it yet? If not, now is the time to get your...
Why I Created This Site
Hi! I'm Alana Whitaker aka California Glasses Girl. Besides the "About Me" section on my website, I wanted to delve a little more into...
Spring & Summer 2018 Eyewear Trends
Loud & Lush: Bold & vibrant colors with the occasional neutral. Statement-making geometric, oversized round and feline-inspired shapes....
The First Lady of Optics
Estelle Glancy was the only female scientist in the eyewear lens field in her time, but she pioneered many things we still use today,...
Kid's Eyewear Marketing History
In 1916, American Optical (now owned by Zeiss), collaborated with the Boy Scouts to market their eyewear and their cool factor to...
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