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In 3 weeks and 5 days, National Sunglasses Day will be here. Have you started planning for it yet? If not, now is the time to get your marketing efforts going for this annual "National Holiday" on June 27th. National Sunglasses Day is a great way to educate your patients on the importance of sunglasses! Consider having a sunglasses promotion, sending out an e-blast to your patients and posting on social media the week leading up to June 27th.
The Vision Council has great resources to support your marketing of National Sunglasses Day. They can be found here.
For all eyewear & lens reps out there- Ask if your company is willing to let you give discounts on sunglasses/sun lenses the week of June 27th or consider talking to your accounts about the holiday and how you can assist them in their marketing promotions.