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Are Your Frame Boards Shoppable?
Even if you like to keep your optical shop very clean and without POP or visual merchandising, keeping your frame boards organized can go a LONG way. This isn't about visual merchandising (there will be more on that in future posts), this is about creating an easy shoppable experience for your patients. For example, I recently walked into 1 of my accounts and not only were my frames were all over the place, but ALL of their frames were everywhere. There was no rhyme or reason
Why I Created This Site
Hi! I'm Alana Whitaker aka California Glasses Girl. Besides the "About Me" section on my website, I wanted to delve a little more into why I created my website. 1. I wanted a place to be able to elaborate on topics that I touch on from my Instagram posts. There is so much more I can talk about with visual merchandising, inventory management, frame styling, etc, that can't all be in a social media post. Hence, one of my reasons. If someone chooses to want to learn more about a
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