Even if you like to keep your optical shop very clean and without POP or visual merchandising, keeping your frame boards organized can go a LONG way. This isn't about visual merchandising (there will be more on that in future posts), this is about creating an easy shoppable experience for your patients. For example, I recently walked into 1 of my accounts and not only were my frames were all over the place, but ALL of their frames were everywhere. There was no rhyme or reason

Hi! I'm Alana Whitaker aka California Glasses Girl. Besides the "About Me" section on my website, I wanted to delve a little more into why I created my website. 1. I wanted a place to be able to elaborate on topics that I touch on from my Instagram posts. There is so much more I can talk about with visual merchandising, inventory management, frame styling, etc, that can't all be in a social media post. Hence, one of my reasons. If someone chooses to want to learn more about a