Yesterday was National Financial Awareness Day and I thought it was pertinent to discuss this topic in the optical industry. Financial Awareness Day is a great opportunity to gain some awareness of your finances, whether you are a rep, an optician, an associate optometrist or a practice owning optometrist. While an exact retirement amount does vary among individuals, the common amount that financial professionals suggest is $1 million to $1.5 million, or that your savings sh

Even if you like to keep your optical shop very clean and without POP or visual merchandising, keeping your frame boards organized can go a LONG way. This isn't about visual merchandising (there will be more on that in future posts), this is about creating an easy shoppable experience for your patients. For example, I recently walked into 1 of my accounts and not only were my frames were all over the place, but ALL of their frames were everywhere. There was no rhyme or reason