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Eyes On The Prize
Yesterday was National Financial Awareness Day and I thought it was pertinent to discuss this topic in the optical industry. Financial Awareness Day is a great opportunity to gain some awareness of your finances, whether you are a rep, an optician, an associate optometrist or a practice owning optometrist. While an exact retirement amount does vary among individuals, the common amount that financial professionals suggest is $1 million to $1.5 million, or that your savings sh
Are Your Frame Boards Shoppable?
Even if you like to keep your optical shop very clean and without POP or visual merchandising, keeping your frame boards organized can go a LONG way. This isn't about visual merchandising (there will be more on that in future posts), this is about creating an easy shoppable experience for your patients. For example, I recently walked into 1 of my accounts and not only were my frames were all over the place, but ALL of their frames were everywhere. There was no rhyme or reason
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