While my main job is sales and not marketing- they go hand and hand. I've learned a lot over the last few years about marketing and how to use marketing to grow my sales, but I do know that I can always learn more. When I read about EyeInnovate, I knew I had to attend. EyeInnovate is the first ever marketing conference specifically for the eyecare industry! It's being held in LA on November 6 and they have a stacked list of speakers so far. Randy Jackson of American Idol fame, Dr. Tanya Gill from Oakland Vision Center & We Love Eyes and Dr. Alan Glazier from OD's on Facebook, just to name a few.
I'm really excited about attending this event for several reasons:
1. As I said earlier, I can always learn more!
2. I not only want to learn what I can do to grow my own business, but also to help my accounts grow THEIR businesses.
3. Hearing from prominent eyecare leaders AND also speakers from Google, YouTube, etc.
4. And of course, networking with others in our industry. (This event is for everyone in optical- optometrists, opticians, associations, executives, reps, etc.)
Use code CALIFORNIAGIRL for a $50 discount on tickets! You can learn more about the event and buy tickets at www.eyeinnovate2018.com.
See you there!
California Glasses Girl